EY CBS - BMC Brand Marketing Automation Senior Associate 

India, Kerala, Kochi 

954972639

Your key responsibilities

• Execute Marketing Automation campaigns of varying complexities and sizes, ensuring alignment with strategic objectives.
• Support email marketing campaigns, with a strong emphasis on Marketo expertise.
• Coordinate and liaise with stakeholders to ensure all relevant content, assets, and target audience parameters are gathered for effective campaign execution.
• Provide project support to all marketing technology team members throughout various stages of projects, including testing use cases.
• Regularly report to key stakeholders on the performance of marketing automation campaigns, providing data-backed suggestions for improvement.
• Assist the Marketing Automation and Martech Lead in various integration projects, such as Marketo – Lens – CRM Dynamics data synchronization (ADP), D&B Optimizer, chatbot rollout, LinkedIn Lead Gen Forms, Cvent, etc., ensuring seamless data flow and user experience.
• Develop and maintain comprehensive documentation for Marketing technology processes, integrations, and best practices.
• Act as a brand champion, ensuring that all external campaigns and experiences align with the firm’s brand and business strategy while adhering to risk and quality safeguards set by EY.
• Collaborate with stakeholders to achieve organizational objectives and project goals.

Skills and attributes for success

• Analytical thinking and data-driven decision-making skills.
• Understanding of internal Marketing technology stack
• Audience Segmentations and targeting
• Stakeholder management
• Troubleshooting
• Familiarity with Agile planning and Agile project management skills

To qualify for the role, you must have

• Any university degree or college diploma in Marketing technology or a related field.
• Understanding of Marketing automation and marketing technology eco-system
• Experience in Marketing Automation campaign configuration
• Min. 5 years of experience, and min. 3 years with Marketo
• Ability to translate business needs into technical solutions in Marketing automation platform.
• Adherence to data compliance policies (such as GDPR, CANSPAM) is a must. Specialist knows his customer journeys well-enough to identify every possible opportunity or data breach and the need for appropriate security and get measures in place to safeguard it.

Ideally, you’ll also have

• Strong interest in marketing technology, data management and analytics
• Storytelling and consulting skills
• Attention to detail
• Organized, self-starter who can collaborate with the team, and excel in a fast-paced corporate environment. While being able to manage multiple priorities and deadlines.

Technologies and Tools

• Marketo or any other Marketing Automation platform
• Marketing technology tools e.g.: D&B Optimizer, ADP, Cvent, LinkedIn Lead Gen Forms, CRM Dynamics
• Microsoft Office
• Working knowledge of HTML, CSS, and scripting

What we look for

• Technical acumen
• Strong team contributor
• Ready to learn and adapt
• Problem solving skills
• Stakeholder management
• Effective communication

What we offer

EY Global Delivery Services (GDS) is a dynamic and truly global delivery network. We work across six locations – Argentina, China, India, the Philippines, Poland and the UK – and with teams from all EY service lines, geographies and sectors, playing a vital role in the delivery of the EY growth strategy. From accountants to coders to advisory consultants, we offer a wide variety of fulfilling career opportunities that span all business disciplines. In GDS, you will collaborate with EY teams on exciting projects and work with well-known brands from across the globe. We’ll introduce you to an ever-expanding ecosystem of people, learning, skills and insights that will stay with you throughout your career.

• Continuous learning: You’ll develop the mindset and skills to navigate whatever comes next.
• Success, as defined by you: We’ll provide the tools and flexibility, so you can make a meaningful impact, your way.
• Transformative leadership: We’ll give you the insights, coaching and confidence to be the leader the world needs.
• Diverse and inclusive culture: You’ll be embraced for who you are and empowered to use your voice to help others find theirs.