Responsibilities
- Develops the PR Strategy for B2C and B2B categories within the Display division.
- Responsible for successfully executing PR strategies throughout the year.
- Manages the 2 supporting agencies that partners with the Display Division.
- Ensures Agencies are meeting deadlines and are successfully executing PR programs/strategy.
- Maintains calendar for all categories and has key drive periods for launches, events, partnerships, and announcements.
- Creates PR programs across full Display Division with specific focus on media relations and communications.
- Other duties as assigned.
Skills and Qualifications
- Minimum of 6 years of agency experience to fully understand how to balance agencies at Samsung, workload and priorities.
- Bachelor’s degree required; MBA preferred.
- Knowledge of gaming media landscape, tech media landscape, lifestyle for B2C consumer, and B2B media landscape.
- Knowledge of a PR agency’s scope and innerworkings – budgeting, scoping, briefing process.
- Ability to present to Executive Leadership and summarize the Display’s PR Strategy and programs.
- Proficient in Microsoft Office applications.
The salary range for this role is expected to be between $126,000 and $155,500. Actual pay will be determined considering factors such as relevant skills and experience, and comparison to other employees in the role.