Samsung Director Media Measurement 

United States, Arizona, Prescott 

605480270

Role OverviewThis role is critical in ensuring our media and marketing strategies are measurable, accountable, and aligned with business outcomes. Must have the ability to partner with s.com, product, finance, agency, creative, social, and key relevant groups to build a strong measurement ecosystem that continuously drives improvement and actionable insights.

Role and Responsibilities

Media Measurement Strategy and Transformation

• Lead the design, implementation, and management of media measurement strategies and methodologies that enhance our understanding of media & performance effectiveness
• Define and evolve a holistic media measurement framework to assess effectiveness across paid and non-paid channels
• Ability to work with Media Strategy and cross functional teams based on measurement evaluation and provide critical insights on how we can improve our overall marketing ecosystem

Attribution, Modeling, and Testing

• Lead the development and application of MMM, MTA, and incrementality testing to improve media strategies, planning, investments, and optimize ROI/ROAS
• Own the design, prioritization, and execution of test and learn initiatives and pilot programs and how to marry learnings with best practices

Dashboard and Reporting:

• Oversee tools and dashboard systems, produce insightful weekly/monthly reports with actionable insights
• Prepare and present findings through compelling written reports and presentations, ensuring clarity and engagement for diverse stakeholder groups
• Ability to dive deep into the data, and translate data into key insights and recommendations fitting for senior leadership
• Work with agency partners to consolidate and centralize reports into one system

Cross Functional Leadership

• Collaborate and establish strong relationships with cross-functional teams to define metrics for success and establish reporting frameworks that track media engagement and impact
• Identify and implement innovative measurement techniques, including advanced analytics, that respond to evolving business needs and industry trends

Agency and Vendor Management

• Build and maintain relationships with external vendors and partners to ensure high-quality data collection, analysis, and reporting
• Work collaboratively with the broader Analytics Team to share insights, integrate findings, and avoid silos within the organization

Team Management and Development

• Build and lead a high performing measurement, analytics and performance team
• Foster a positive culture, accountability, and innovation

Minimum Qualifications

• 12+ years of Media Measurement, Media Analytics, Marketing Science or Performance Measurement
• Strong understanding of media and measurement platforms [Google, Meta, DSPs, etc.], as well measurement methodologies [MMM, MTA, Lift Studies]
• Proven track record of connecting media metrics with business outcomes
• Experience managing cross functional teams and managing teams
• Fluency in data visualization {Tableau, PowerBI, etc.] and analytical tools like SQL and Python
• Bachelors in Marketing, Statistics, Economics, or related field

Preferred Qualifications:

MBA preferred

Experience in consumer electronics, telecom, tech retail, or other highconsideration/conversioncategories

Familiarity with clean room environments [i.e., Google ADH, AMC, etc.]