JPMorgan JP Morgan Markets Product Marketing – Vice President - London 

United Kingdom, England, London 

412861420

Job Responsibilities:

• Plan and execute programs to ensure effective, innovative, and efficient delivery across the user journey for various products within the J.P. Morgan Markets business.
• Create a campaign pipeline across the wide range of digital products contained within the J.P. Morgan Markets platform, focusing on growing and retaining clients.
• Develop and execute strategic internal marketing campaigns to enhance visibility and generate excitement among stakeholders.
• Write, edit, and design programs, including direct marketing campaigns (email), digital channels (web, online advertising, social media), global and regional sales tools (brochures, fact sheets), and product videos/interactive help guides.
• Establish marketing standards and best practice runbooks to enable the execution of off-the-shelf marketing campaigns.
• Measure the impact of campaigns with a focus on data-driven decisions, working closely with data analytics teams to assess campaign performance and implement learnings for future campaigns.
• Demonstrate the effectiveness of strategies by preparing comprehensive results in presentations for senior stakeholders.
• Collaborate with Legal and Compliance teams globally to ensure approvals are in place before campaign and development work begins.
• Coordinate with the wider Marketing groups to ensure effective collaboration, including adherence to brand guidelines.
• Manage other projects and activities as dictated by business needs.
• Prioritize and re-prioritize projects as business requirements shift.

Required Qualifications, Capabilities, and Skills:

• Proven track record in marketing digital solutions in the financial services space or experience developing and activating client engagement frameworks.
• Digital-first approach to marketing, with experience in digital and advertising products required to promote an e-commerce platform.
• Strong project and time management skills, capable of managing multiple and varied projects concurrently and end-to-end.
• Detail-oriented with a data-driven approach.
• Executes with firm attention to detail and a solid understanding of brand principles.
• Ability to collaborate and establish credibility with business colleagues globally, actively engaging with marketing/product management and business contacts across the firm to execute marketing plans.
• Effectively identifies and implements solutions to reduce complexity in marketing activity.
• Self-starter, professional, focused, and reliable.
• Excellent written communication skills, including copywriting, editing, and proofing. Excellent oral communication, presentation, and influencing skills.
• Strong analytical skills, able to critically assess key decisions and produce clear evaluations of activities to support continuous improvements.
• Comfortable with client databases, able to segment clients effectively based on objectives. Keen interest in learning about and understanding our products and platforms.

Preferred Qualifications, Capabilities, and Skills:

• Familiarity with Markets products and institutional investors.