Uber Marketing Lead 

United States, West Virginia 

309260551

What the Candidate Will Do

• Lead, develop and execute growth markets marketing strategies and plans aligned with the company’s brand goals, leveraging scalable campaigns to maximize brand visibility and change behaviour.
• Develop a deep and strategic understanding of market´s priorities (business targets, audience, human tensions), and generate marketing plans that align to both the market priorities and the global brand strategy.
• Conceptualize and execute comprehensive brand campaigns across diverse media channels, guided by a robust measurement and learning agenda.
• Plan and execute brand activations to boost visibility and embed the brand within local culture.
• Oversee and manage the budget for marketing campaigns/ activities, ensuring optimal allocation of resources.
• As a senior member of the team, help set the culture and vision, and provide coaching and support to the team.
• Work cross-functionally with Operations, Policy, Communications, and Performance Marketing teams to drive business and campaign objectives.

Basic Qualifications

• 10 years of marketing experience, with a strong focus on strategy, brand building, and culturally relevant activations.
• Strong business acumen and ability to think strategically and analytically.
• Experience creating regional marketing strategies and plans based on a defined global strategy.
• Strong written communication skills to bring the brand to life in a way that is both consistent with global positioning and locally relevant.
• Excellent relationship management, engaging with partners across multiple functions and global marketing colleagues.
• A strong customer-centric mindset - you are always thinking about how our customers interact with the brand.
• Curiosity and creativity. Full of fresh ideas to generate user growth and build the brand.
• High bar for quality, productivity, and delivering results.
• Experience managing creative, media, and activations agencies.
• Excellent written and verbal communication skills. Must be comfortable presenting and sharing work with leadership.
• Strong leadership presence and interpersonal skills with the ability to influence and motivate people at all levels across a broad variety of job functions. Can stay calm under pressure.
• Collaboration and the ability to work with a large number of teams across multiple disciplines.
• Excellent organizational skills to juggle many tasks without losing sight of the highest priority items and a desire to create and build new processes to enable organizational efficiencies.
• Self-motivation and drive. Ability to work well independently and within a group setting to push projects to completion.
• Native Spanish speaker with advanced English verbal and written communication skills.

Preferred Qualifications

• Bachelor's degree in Marketing, Business, or similar, with demonstrated ability in quantitative fields.
• Experience working for a global brand

* Accommodations may be available based on religious and/or medical conditions, or as required by applicable law. To request an accommodation, please reach out to .