Capital One Manager Incentive Marketing Strategy Retail Bank 

United States, Delaware, Wilmington 

12489503

Responsibilities:

• Synthesize existing incentive marketing campaign performance & research insights to identify learnings

• Conduct competitor analysis to understand the ecosystem of competitor offer structures and how they are marketing them to customers

• Create learning agenda & rapid experimentation approach to helping us understand which incentives to which customers and how we market them is most effectively

• Identify opportunities for further consumer customer research to advance the learning agenda for incentive marketing

• Partner across Incentive Product, Marketing & other business partners to build a long-term vision for how incentives can help fuel growth in new customers & retention of existing customers and the roadmap to get there

• Develop a go-to-market incentive playbook by documenting past learnings & best practices in creative & messaging of incentives

• Work with Legal, Compliance and Risk partners to understand risks for various future incentive constructs & partner on mitigation strategies

• Problem solve with peers on other teams and communicate relevant updates to senior leaders

• Collaborate with the Incentive Product team to understand current capabilities and influence future incentive campaign needs. This involves cross-functional reviews to prioritize and sequence necessary developments.

This Associate should bring:

• Hands on experience developing promotional offers or incentive marketing campaigns for consumer products, ideally retail bank products

• Exposure to legal processes related to approving marketing strategy & messaging

• Successful track record in facilitating alignment across matrixed or cross-functional teams

• Very organized and able to self-manage details of multiple projects, deadlines and changing priorities simultaneously while maintaining excellent and accurate work

• Highly effective communication skills with outstanding writing and verbal persuasion abilities

Basic Qualifications:

• Bachelor’s Degree or Military experience

• At least 8 years of experience in Consumer Marketing, Communications, or Marketing Strategy roles

• At least 5 years of experience executing Marketing communications campaigns

Preferred Qualifications:

• Experience building product promotions & offer strategy

• Experience in financial services or other highly regulated industry