Samsung Paid Search Performance Media Sr Manager 

United States, Arizona, Prescott 

111167732

Role and Responsibilities

Integrated Media and Search Strategy:

• Translate strategic goals into channel specific plans, owning activation strategy for performance channels especially around Search/SEM.
• Develop and lead paid search strategy (Google, Bing, SA360) across always-on and product driven campaigns
• Own audience strategy and bidding strategies, creative testing and platform innovation
• Drive alignment of Performance media with business objectives and product launches, as well as omni-channel campaigns

Agency & Vendor Management

• Partner with agency and external partners to ensure search is integrated with paid social, display, ecommerce, and organic search strategies
• Work on plan development and activation, including daily tracking and monitoring of campaigns
• Analyze campaign performance and recommend tactical pivots in real time.

Measurement & Analytics

• Establish clear KPIs across ROAS, CAC, LTV, and incrementality
• Oversee cross-channel KPIs for performance as well as s.com activities – ability to marry data insights with site driven activities
• Translate performance into actionable insights and present recommendations to cross functional stakeholders using data-driven analysis

• Partner with creative team to inform performance led content and A/B testing

Budget Optimization and Oversight

• Oversee search and lower funnel performance budget allocation and pacing across campaigns
• Monitor in-flight results and ensure agile decision making to maximize ROI
• Continuously test and learn to identify scalable opportunities an mitigate performance risks

Minimum Qualifications

• 8-10 Years of experience in Search and Performance Driven marketing
• Proven experience managing mid-big budgets and optimize against efficiency and business outcomes
• Strong understanding of digital attribution and incrementality
• Deep knowledge of Google Ads, Bing, 360, Programmatic and analytics tools Insert Education required
• Bachelors in Marketing, Advertising, Buss Admin, Economics, Data Analytics or similar