Drive eCommerce sales for adidas Hong Kong through official channels & 3rd party platform
Develop eCommerce business plan, manage core projects including both digital development and business collaborations/partnerships
Track and analyse eCommerce KPIs, develop business reports and offer actionable insights
Key Responsibilities:
Sales planning, forecasting & tracking for official channels & 3rd party platform
Lead end-to-end analytics for eCommerce covering sales, products and full spectrum of digital KPIs, transforming data into valuable insights for business actions
Ensure data accuracy (e.g. sales data validation, tracking implementation audits), optimize data tracking setup with corresponding support team
Support regular business reporting, build customized / automated reports for regular performance tracking
Collaborate with stakeholders to understand operational challenges, identify streamlining / growth opportunities and drive enhancement solutions
Develop comprehensive eCommerce project plan based on available insights & business requirements, manage prioritized enhancement tasks & initiatives with corresponding stakeholders
Knowledge, Skills and Abilities:
8 years or above proven experience in e-commerce business operations & analytics
Expertise in analytics / reporting / visualization tools including but not limited to Power BI, GA4, Adobe Analytics, Kibana, Amplitude, Appsflyer
Exceptional analytics and problem-solving skills with strong understanding of online retail business / digital consumer journey
Highly organized and strong capability in project coordination
Great business sense with strong fashion / product knowledge, familiarity with sports/fashion retail metrics
Requisite Education and Experience / Minimum Qualifications:
University degree in Business Management / eCommerce or relevant disciplines
Min. 8 years relevant working experience in retail / e-commerce industry required
Fluent in Cantonese, Mandarin, and English
Proficient in Microsoft Office applications
Hands on experience of data analytics & reporting tools