Responsibilities include, but not limited to:Scale social content production by streamlining social production workflows, implementing repeatable systems, and driving cross-functional collaboration.Recommend platform-specific standard processes and maintain working knowledge of current social ad products to drive strategic production.Develop and/or refine social extensions for traditional campaigns with the goals of driving conversation and increasing social engagement, positioning the brand for earned media potentialPlan, handle and communicate internal and external workflows, ensuring an effective exchange of information, scope and set of locked deliverables. Define project scope with internal and external partners - updating and advising on costs, schedule and resources.Partner with BA and legal to secure usage rights, assess risk, and clearance of assets for distribution. Lead and clearly communicate overall campaign timelines, project deliverables, and resourcing needs.