EY Senior Marketing Manager - Entrepreneur Year EOY Permanent 

United Kingdom, England, London 

727737372

Your key responsibilities

• In consultation with the EOY UK Partner sponsors, set the marketing strategy for EY’s Entrepreneur Of The Year UK programme, aligning with global objectives and UK&I business priorities

• Oversee all activity relating to the EOY programme such as events strategy and execution, content creation, ROI and metrics tracking, integration with other marketing programmes, global EOY interaction, external communications, sponsorship, advertising, promotion, internal communications and alumni
• Ensure bold and consistent branding / messaging across all EOY materials and activations, working closely with global and regional teams

• Collaborate with the EOY UK Partner Sponsors and regional leads to originate strong nominee pipelines and deliver high-impact campaigns

• Support EOY Partner Sponsor to secure programme sponsors and oversee partnerships (including contracts)

• Leverage intersections with priority sectors, government programmes, and EY's private and mid-market business strengths

• Oversee team resourcing (including roles & responsibilities between different members of BMC comprising of events, digital and content and internal comms)
• Co-ordinate overall World EOY activity (excluding World EOY UK winner materials)
• Create integrated campaigns and thought leadership to engage entrepreneurial audiences and drive awareness and demand

• Partner with other teams to align entrepreneurship activity with wider EY brand, BD and marketing programmes

Skills and attributes for success

• Strategic mindset with strong commercial acumen
• Proven ability to lead high-profile, multi-channel marketing programmes
• Deep understanding of the entrepreneurship ecosystem and regional business landscape
• Strong and lasting relationship building skills particularly with EY’s client relationship managers, programme participants, judges, global EOY colleagues and key suppliers’
• Must be able to delegate effectively
• Comfortable managing complex programmes with multiple stakeholders and workstreams
• Strong people leadership and experience managing cross-functional teams
• Excellent planning, measurement and budget management skills
• Confident, collaborative, and resilient with a proactive and solutions-focused mindset
• Ability to work at pace; adopting a flexible mindset to manage multiple priorities effectively and pivot across changing needs.
• Strong commercial skills alongside technical marketing knowledge and ability
• A strong digital background with proven experiences on using an omni-channel approach to effectively target clients
• A desire to embrace and drive change whilst identifying and supporting process improvements and demonstrating best practice
• Excellent budget management and reporting skills
• Experience of building relationships with existing sponsors and securing new sponsors

To qualify for the role, you must have

• 10+ years’ marketing and communications experience operating at a senior level within a B2B company
• Track record of delivering large-scale multi-channel brand building programmes in a b2b environment
• Line management and leadership experience

Ideally, you’ll also have

• Experience marketing to or working with entrepreneurs, scaleups or fast-growth companies
• Experience working with agencies and external sponsors

What we offer

We offer a competitive remuneration package where you’ll be rewarded for your individual and team performance. Our comprehensive Total Rewards package includes support for flexible working and career development, and with MyReward you can select benefits that suit your needs, covering holidays, health and well-being, insurance, savings and a wide range of discounts, offers and promotions. Plus, we offer:

• Continuous learning: You’ll develop the mindset and skills to navigate whatever comes next.
• Success as defined by you: We’ll provide the tools and flexibility, so you can make a meaningful impact, your way.
• Transformative leadership: We’ll give you the insights, coaching and confidence to be the leader the world needs.
• Diverse and inclusive culture: You’ll be embraced for who you are and empowered to use your voice to help others find theirs.