Adidas DIRECTOR MARKETING KIDS 

Italy, Lombardy 

64397308

He/she will be responsible for

• Developing adidas kids brand VI, creative concept, and consistently evolve.
• Developing innovative advertising and new media strategies, along with actionable programs to enhance brand impact.
• Leading the end-to-end planning, development, and execution of integrated adidas communications campaigns across online and offline channels.
• Directing and collaborating with agencies and internal teams to optimize brand and product visibility, ensuring seamless integration with broader marketing initiatives

Key Responsibilities:

Strategic Planning & Campaign Execution

• Develop adidas kids brand VI, creative concept, and consistently evolve.
• Develop integrated advertising, digital, and retail marketing strategies to position adidas Kids as an innovative, inspirational brand across all touchpoints.
• Lead E2E execution of campaigns—from digital activations (social) to seasonal grassroots programs (Summer/Winter Camps)—ensuring alignment with global/local marketing plans.
• Leverage global/local ambassadors, KOLs, and events to authentically connect with kids and parents through storytelling.
• Drive in-store concept development, visual merchandising (VM), and retail marketing to elevate brand experience and commercial performance.
• Identify emerging trends in kids’ sector, digital platforms, and co-branding opportunities to keep adidas at the forefront.

Operational & Team Leadership

• Oversee sourcing of locally produced campaign materials, ensuring cost efficiency without compromising quality or brand standards.
• Ensure legal compliance in trademark and logo usage across all communications.
• Manage agency and vendor relationships, driving innovative and creative execution.
• Brief Creative Services to ensure retail presence aligns with brand vision.

Budget & Financial Oversight

• Develop and manage monthly category budgets, balancing brand and commercial priorities.
• Optimize spending, negotiate vendor contracts, and provide budget forecasts for future campaigns.

Process Optimization & Performance Tracking

• Implement efficient planning and execution processes to maximize brand and product visibility.
• Track Brand Communications KPIs, ensuring timely and high-quality execution.
• Maintain inventory and distribution systems for campaign materials.
• Conduct post-campaign evaluations, analyzing performance and consumer perception shifts.
• Ensure seamless cross-functional collaboration with PR, Retail, Sales, and Creative teams.

Key Relationships:

• BU
• Channels (Franchise, eCOM, OR)
• Brand Comms SP& SS teams
• Sports Marketing team
• Global Brand Communication Team

Core Competencies & Experience:

Leadership & Influence

• Proven ability to lead teams, develop talent, and drive cross-functional collaboration.
• Strong strategic thinking with the ability to translate vision into actionable plans.
• Persuasive communicator with negotiation skills and the ability to influence stakeholders.

Business & Project Management

• Expertise in managing complex projects, optimizing processes, and delivering results under tight deadlines.
• Adept at budgeting, risk assessment, and decision-making to maximize ROI.

Marketing & Brand Strategy

• Deep conceptual understanding of marketing as a brand-building tool, with a keen eye for creative direction.

• Passion for the Kids category and the ability to translate insights into impactful brand strategies for China.

Personal Attributes

• High integrity, resilience, and a solutions-driven mindset.
• Open minded with growth mindset.
• Exceptional relationship management with empathy and collaboration at the core.
• Detail-oriented multitasker who thrives in fast-paced environments.
• Willingness to take calculated risks to drive innovation and growth.

Minimum Qualifications:

Experience & Industry Knowledge:

• 12+ years of experience in advertising, communications, or brand marketing with a leading international brand.
• Proven track record in advertising, PR, and Creative Services, with specific experience in the China market.
• Deep understanding of the Kids category and the global sports/fashion/lifestyle industry. Passion for sports and active participation is a plus.

Marketing & Business Acumen:

• Strong background in brand/category marketing, trade marketing, or sports marketing (China experience preferred).
• Exceptional presentation, organizational, and project management skills.

Education & Technical Skills:

• University degree or higher, preferably in Marketing, Communications, or a related field.
• Advanced proficiency in Microsoft Office (Word, Excel, PowerPoint); basic Outlook skills.
• Fluent in English and Mandarin (written and spoken). Native Mandarin proficiency is preferred.

Personal Attributes:

• Passionate about sports and the active lifestyle, with a keen interest in youth culture and trends.