2. Promote continued marketing communication by providing consistent goals and marketing directions to related marketing departments(PR, digital, media, campaigns and etc.)
Role and Responsibilities
- Works closely with the Business Leaders & Head of Product Marketing to develop Integrated Communication Plan (including short and long-range marketing strategy, launch plans) to maximize brand pull
- Capability and experience in Digital Marketing
- Assisting with content creation, such as case studies, videos, website copy and blog posts.
- Overseeing social media planning and execution.
- Strong observation on consumer & user for good insight for marketing work
- Manage and share key messages with key stakeholders to ensure alignment all communication channels and materials
- Manage and coordinate any outside agencies & vendors
- Briefing press and PR teams about the new products and ensuring positive feedback.
- Record, track and follow the budget. If new opportunities arise, or unseen expenses are incurred then a revised budget should be proposed for possible adoption
- Monitoring, reviewing, and reporting on all marketing activities, results, and Return on Investment (ROI).
- Able to effectively prioritize and manage multiple competing high visibility tasks and deadlines
- Conduct analysis and periodical reviews of the brand, competitive, category, customer and consumer trends to enhance the brand’s equity and marketplace performance.
- Working to continuously ensure the company marketing goals are communicated across the entire organization and improving the company’s marketing outreach efforts.
- Ensuring that all current marketing and copyright regulations comply with accepted professional standards, policies, procedures, and legislation.
- Collaborate with MI. Identify research objectives, information requirements, and scope for market research support. Also responsible to provide research stimulus materials i.e. concept board, STB & script, animatic
- Performs other duties as assigned by management /direct supervisor
Skills and Qualifications
- Bachelor’s degree or higher in marketing, business, communications, or a related field is required.
- Minimum 5 -7 years of experience to handle brand management, providing communications support from FMCGs companies
- Background experiences in marketing communication is required
- Ideal candidate would have experience from competitive companies, and 5 years’ supervisory experience highly desired
- Requires excellent written and verbal communications both English and Lao Language
- Ability to effectively work under tight deadlines, multi-tasking and manage projects independently.
- Excellent people skills and an upbeat and enthusiastic attitude.
- Good time management skills and the ability to prioritize
- Strong computer skills
- Superior professionalism and judgment & Global perspective
- Strong technical and analytic skills with attention to details.
- Ability to present data and conclusions in an organized, concise manner at all levels of the company