Salesforce Campaign Editorial Strategist - Manager/Sr Manager 

United States, Washington, Seattle 

351362143

Job Category

Marketing & Communications

Job Details

Narrative & Messaging Leadership

• Develop the central story behind each campaign—and ensure every piece of content, across every channel, supports that story in a clear and connected way.

• Use research, audience insights, and performance data to inform narrative direction and editorial strategy—ensuring campaigns resonate with the right people, reflect customer needs, and drive meaningful outcomes including supporting Marketing Driven Pipeline (MDP).

• Champion a customer-first approach to messaging that balances business priorities with audience insights and needs.

Cross-Channel Editorial Strategy

• Build integrated strategies that map to the full customer journey, not just individual channels—ensuring campaigns work as cohesive experiences.

• Develop and guide purposeful strategies by funnel stage, audience signals, and intent, with an eye toward performance and user experience.

• Identify opportunities to innovate, pilot, and test new content formats, storytelling approaches, or AI-powered experiences that elevate campaign engagement and impact.

Strategic Collaboration & Influence

• Serve as a connective thread across creative, product marketing, and channel teams—ensuring alignment and clarity on messaging goals, asset mix, and customer experiences.

• Proactively shape campaign briefs with clear input on messaging hierarchy, content types, audiences, and channel considerations.

• Help define and evolve best practices in collaboration with functional teams (Email, Web, Paid, Social, etc.), to deliver consistency, quality, consistency, and innovation.

Performance-Driven Optimization

• Monitor performance across assets and lead strategic iterations—grounded in insights from engagement data and audience signals.

• Facilitate closed-loop feedback systems across strategy, creative, and channels to continuously improve messaging, offers, and content delivery.

• Partner with analytics and insights teams to build narrative-specific KPIs and test-and-learn opportunities across campaigns.

What We’re Looking For

• 5–8 years in B2B editorial planning, content strategy, or similar roles.

• Strong background in B2B messaging, campaign storytelling, and cross-channel asset development

• Experience working with or briefing creative teams, and grounding content in real customer and market insight

• Proven ability to collaborate across product marketing, creative, and functional teams

• A knack for simplifying complex ideas into clear, audience-first messaging

• Comfortable operating in a fast-paced, matrixed environment

Unleash Your Potential

When you join Salesforce, you’ll be limitless in all areas of your life. Our benefits and resources support you to find balance and

, and our AI agents accelerate your impact so you can

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Posting Statement

For Washington-based roles, the base salary hiring range for this position is $127,200 to $213,800. For Illinois based roles, the base salary hiring range for this position is $127,200 to $213,800.