Role and Responsibilities
The Sr Manager, Product Management (Watch & Ring) is responsible for developing product portfolio strategy, defining target segmentation, building product positioning and plays a critical role with bringing products to market.
Responsibilities
- Lead the Samsung Watch & Ring product portfolio for the U.S. market, including feature roadmap, user experience, performance, and long-term vision
- Create and own the product positioning document for each product in the portfolio
- Become an integral part of go-to-market plans for all Watch & Ring product launches and contribute to the development of messaging, marketing toolkits, media plans, and creative campaigns
- Collaborate across product categories to build holistic launch plans, sustain initiatives, and seasonal campaigns, including investment planning
- Drive PR/Legal validation of marketing toolkits, product claims, and feature/service descriptions
- Lead the product story for Watch & Ring during product sell-in to customers
- Collaborate and influence global product planning and product marketing teams to build plans that support US-focused strategies
- Partner with marketing to translate global brand and product positioning into communications and opportunities relevant in the US
- Guide the Insights team to develop data-driven research and recommendations for audience targeting, positioning, messaging and go-to-market
- Drive alignment between product strategy and marketing strategy
- Work with cross-functional teams to build KPIs on an annual and quarterly basis that are aligned to business and organizational goals
Minimum Qualifications
- Bachelor's degree in business, marketing, or related field and 8+ years of relevant experience
- Experience with Microsoft Standard Office Suite and extensive use of presentation software within a Windows/NT LAN/WAN network environment
Preferred Qualifications
- Master’s Degree in business and 6+ years of related experience
- Prior experience working in a consumer product team and interacting with marketing teams for go-to-market planning and new product introduction