Bachelor's degree or equivalent practical experience.
8 years of experience in media measurement/analytics, advertising sales, digital media and marketing.
Experience with SQL, databases, and automation techniques (e.g., dashboards, automating custom reports, materializing tables).
Preferred qualifications:
3 years of experience with brand measurement (e.g., reach, MMM, incrementality) and Google advertising products (e.g., Google Ads, Google Analytics, Google Marketing Platform, etc).
1 year of client-facing experience, with a track record of influencing across levels.
Experience in the consumer packaged goods (CPG) industry.
Ability to analyze datasets and distill them into actionable insights that are presented in a logical and compelling story.
Ability to navigate between executive views and the technical understanding to successfully work with practitioners.